Our focus on technology continues with the use of what are called indexable listings, essentially, individual property web pages that search engines like Google have the capability of “crawling” and then making available in their search engine results pages (SERPs). When a real estate brokerage implements indexable listing technology, each individual property that is listed in the MLS they are leveraging will be searchable. That means searching by address or individual MLS number in your favorite search engine will be more convenient, easy, and reliable.
What would such a Google search result look like for the Boston Folio building in the Financial District at 80 Broad Street? Immediately below is a snippet of Google’s SERP.
To offer such a property engine is by no means groundbreaking, Stuart St James is not the first to offer indexable MLS listings in Boston, however, it does reinforce our commitment to leading edge technology and ultimately provides our website users with a mechanism to more easily find the properties in which they are specifically interested – for instance, buyers now have an intuitive way to find all Boston Massachusetts homes for sale by address.