As a real estate agent, have you ever asked yourself, “Do I really need my own real estate website?”
Yes, if you’re a real estate agent who wants to create your own pipeline of leads and close deals, you need your own website that you control!
Solely relying on your brokerage or a third-party platform like Facebook, Instagram, or YouTube to market yourself is short-sighted and potentially dangerous – never build a business entirely dependent on someone else’s platform.
If you can’t market yourself online or demonstrate the basic technical know-how to have a polished website stood up (even if you have it done for you), how are tech-savvy buyers and sellers who begin everything they do today online going to entrust you to help them? How will they even know you exist?
And while having a presence on social media websites and your brokerage’s website is fantastic and should absolutely be part of a larger real estate agent web presence strategy, you don’t own those profiles and infrastructure, you rent them.
You absolutely must have your own personal mothership on the web, something that you own and control.
Stuart St James supports agents and wants to eliminate you ever worrying about things like: