I am especially frustrated by so called 100% commission brokerages who claim “no fees” when in fact there are fees but only disclosed after prompting or further questioning. The lack of transparency is completely inefficient, perpetuates ridiculousness in the real estate industry, and an absolute waste of your time. Just put the information on your website!
If you practice real estate part-time, as a side hustle, or just not closing a lot of deals, you as an agent have an awkward and fundamental misalignment with a traditional real estate brokerage operating model. This fact causes many brokerages to get you in the door with the hope you’ll close deals and spit you out when you’re not (bait and switch), oftentimes preceded by awkward conversations with your broker and over-bearing micro management that insults your integrity – being constantly asked for updated monthly goals isn’t what part-time agents sign up for, but it’s the sad reality of traditional real estate brokerages.
The “A” in the “PASO” framework stands for agitate, and it’s where I remind real estate agents how the problem is currently affecting their business and their life. You can only do this if you have an intimate understanding of the problem, and inherently, an even better understanding of your audience which allows you to speak from a position of empathy, knowledge, and authority.
Because I have worked as an agent, and personally done so at both large franchise brokerages like Coldwell Banker and Keller Williams along with multiple independent brokerages, I empathize with agents, I get it. Also, I proactively strive to survey real estate agents to better understand them – I do this with Stuart St James agents and also agents at other brokerages, if you’d like to share your feedback and opinions, take my real estate agent survey.
Agitating the problem can be done in any number of ways, the following statements resonate with real estate agents…